Freedom x TGE | Case Study
Scaling an eCommerce business in today’s market requires more than driving traffic; it requires a delivery partner that grows with you. Over the past 12 months, Freedom has experienced a significant growth in its direct-to-consumer and dropship channels, with volumes tripling nationally.
Youssef Elhariry, Digital Fulfilment Manager Freedom:
“Managing this level of expansion requires a delivery partner that offers both scale and flexibility. Team Global Express plays a central role across Freedom’s operations, from moving bulk stock to distribution centres, to supporting fulfilment from stores and dropship vendors.”
A major obstacle for many online retailers is the difficulty of coordinating various delivery providers across different regions.
“Team Global Express provides Freedom with a unique advantage as the only provider offering a truly integrated transport service.”
This approach allows Freedom to balance speed with cost-efficiency across multiple states. Because Team Global Express can flex capacity on demand during peak periods, Freedom is able to keep pace with rising customer demand.
The scope of this partnership spans end-to-end capabilities, including both fulfilment from stores and home delivery. For larger items, the service involves two-person teams and in-home assembly to ensure a smooth transition from the warehouse to the customer's home. This breadth of service ensures that a sofa delivered directly into a living room receives the same level of care as an overnight parcel sent from Sydney to Perth.
For Freedom, the real value of this partnership is the peace of mind that comes from consistency and a dependable service.
“It is this consistent performance that helps us turn the challenges of rapid growth into long-term gains.”
Having a responsive and stable network means they can focus on adding new products and reaching more customers without the stress of managing logistics. This reliable foundation gives them the confidence to meet expectations on every order, whether it is an overnight parcel or a new lounge suite delivered into a living room.